Measure the performance of your current portfolio and identify new locations

Understand the impact of your competitors on your store visit footfall

It’s never been more important for a retailer to understand how to optimise its store network

Trusted by leading UK retail & leisure occupiers

DFS Specsavers House Of Fraser
PlaceDashboard Augmented reality

Location Planning

  • Determine the best locations for your next store, restaurant or gym
  • Reduce agency search costs for your next new site, by understanding by location, the shopper preferences by retail brand and shopping category
  • Measure the impact of competitor locations on footfall to your sites. Identify your store footprint compared to your competitors and use this data to increase footfall
  • Maximise staff rotas / opening times and improve product mix by tracking footfall journey flows by time of day across all streets in your stores vicinity
  • Understand how far shoppers are prepared to travel to visit your stores vs your competitor stores based on real travel movements of shoppers

Competitor Impact

  • PlaceDashboard provides the ability to measure how your competitors or proxies are performing on every high street and retail park across the country
  • Measure your market share of shopper visits nationally, regionally and by specific location. Track the impact of new store openings/ closure on shopper visit share
  • Benchmark individual store loyalty against your national performance. Identify the impact of density of competitors on shopper loyalty to your brand
  • Identify which locations your competitors are succeeding or failing in, based on real shopper visit frequency, loyalty and shopper visit dwell times
  • Access powerful impact analysis of national media campaigns by measuring changes in the number of store visits to your own and competitor store locations
Competitor Impact
Network Strategy

Network Strategy

  • Understand the physical world shopping behaviours of your stores including catchment areas, loyalty, frequency of visit and audience demographics
  • Quantify what additional factors are driving store visits across your network including travel methods, time of day and neighbouring points of interest e.g. football stadium
  • Benchmark your portfolio performance by understanding the real world brand preferences of shoppers by location, including where you are present and where you are absent
  • Compare footfall performance for different types of sites against each other (town centre vs retail park vs out of town)
  • Use PlaceDashboard shopper location behaviour data in all your lease negotiations to ensure best results

Place Dashboard Features

  • Catchments
    Easily identify drive catchments by analysing the real behaviours of shoppers. PlaceDashboard tells you how far shoppers will actually travel to shop with you
  • Shopper Preferences
    Track and measure which retail brands shoppers demand by location across 10+ retail categories and 250 retail and leisure brands
  • Competitors
    Benchmark shopper loyalty, visit frequency, dwell and catchment areas for your competitor stores. Easily view in graph and table format on your dashboard home page
  • Interactive Maps
    Visually see how shoppers interact with the locations your stores are located in. Identify better performing neighbouring locations, best times of day for footfall traffic and compare against proxy and competitor locations
  • Reports
    PlaceDashboard can provide a number of bespoke reports including retailer gap analysis, competitor portfolios, location health and national brand performance reports
  • LocationScore
    LocationScore enables over 800 town centres and 1,350 retail parks to be compared against each other. Calculated using  eight performance indices including catchment size, dwell time, visit loyalty, frequency of visit, competitors and anchor tenants
  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,000+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,300+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1300+ retail parks

    200+ Brands

    We track, measure and rank performance for over 200+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1 Million GDPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

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