PlaceDashboard appointed to track Watford BID events

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Watford Business Improvement District Events

PlaceDashboard have been appointed by Watford BID to measure the impact on shopper behaviour of their planned event programme commencing in June 2018 and finishing in January 2019.

Covering  a total of 7 events including the Imagine Festival, Big Screen, Big Beech, Big Sports Day and Big Skate, Big Jiveswing all hosted at the Parade shopping street and the Festival and the Town and Country Show being held in Cassiobury Park.

By measuring the behaviour patterns of over 16,000 unique individuals who visit Watford town centre, PlaceDashboard is able to provide the following insight

  • Most popular home postcode origins
  • Average dwell time at the event
  • Most popular town centre streets visited during the event
  • Most popular retailers and dining venues visited

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