Newbury BID measures shopper behaviour with PlaceDashboard

newbury business improvement district
PlaceDashboard Newbury business improvement district

PlaceDashboard, has been appointed to town centre shopper behaviour measurment and insight by Newbury Business Improvement District.

PlaceDashboard enables Newbury BID to measure the visits flows across all the streets within the BID area, identify where shoppers and visitors are travelling from and track visit flows to levy paying retailers. PlaceDashboard provides a number of KPIs to the BID board including share of shopping visits captured, dwell time and visit frequency to the Newbury BID area. All insight is available through an online dashboard.

PlaceDashboard captures visitor behaviour insight for all 200+ Business Improvement Districts across the UK.

Newbury BID  was re-elect in 2016 for a second five year term to focus four core areas: Marketing and Promoting, Getting Out and About, Attractive Town Centre and Business Support and Income. Over £2.25 million is to be invested into the town centre.

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  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,000+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,300+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1300+ retail parks

    200+ Brands

    We track, measure and rank performance for over 200+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1 Million GDPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

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