PlaceDashboard was founded in 2013 to discover how shoppers behave in the physical world. This has become known as Location Analytics.
To make this happen we have had to build our own proprietary location database and anonymously measure the behaviours of over 1 million people on a continuous basis.
PlaceDashboard now provides Retailers, Asset Owners, Business Improvement Districts and Agencies with the most complete and accurate view of what shoppers and visitors do in the physical world.
PlaceDashboard is the UK leader in location analytics. By directly measuring locations through smartphones and leveraging big data principles. PlaceDashboard is able to benchmark the real-world movements and behaviours of visitors and shoppers across the UK.
How we achieve this
We’ve built our company with a focus on innovation, big data and privacy:
PlaceDatabase: We have manually built our proprietary location database, triple checking every retail and leisure location for accuracy and only then, applying a manual geo fence to the venue
Big Data: We measure and analyse billions of location data points every month and precisely apply these to tens of thousands of retail and leisure locations across the UK
Privacy: All our Data is GDPR compliant, respecting consumer privacy is at the core of everything we do