Measure Town Performance
- Quantify town performance by tracking real shopper behaviour
- Measure shopper footfall, loyalty, frequency of visit and dwell time
- Benchmark performance against competitors and national BID indices
- Access BID performance data through one beautifully designed portal
- Shopper location behaviour data is vital when reporting the health of your town and the success of BID projects
- Analyse which retail brands are missing in your town and have the evidence to attract inward investment
- Identify over / under performing retail categories based on real physical world shopper footfall
- Know which competitor retail locations your shoppers prefer to visit by shopping category and brand
- Have access to real shopper behaviour data to create BID business plans which drive real change
Track Shopper Footfall
- Understand how shoppers move and use your town centre by time and day of the week
- Identify shopper behaviour patterns for new / loyal, frequent / infrequent, day / night time
- Track the footfall flow for every car park, street, leisure venue and transport hub
- Quantify which shopping categories and retail brands drive footfall to your town
- Measure how events drive footfall across your town centre and beyond
- Quantify share of total shopping visits your town centre is capturing
- Track your retail category and brand footfall market shares, against national and regional shopper footfall indices
- Match vacant retail units to shopper footfall flows and overlay real shopper preferences to identify a perfect new tenant / shopper match
- Identify shopping needs not currently being met, to drive increased footfall
- Use PlaceDashboard shopper behaviour insight to drive inward investment into your town centre
Place Dashboard Features
Easily identify drive catchments calculated by analysing the real behaviours of shoppers. PlaceDashboard tells you how far shoppers really travel to shop with you.
- Shopper Preferences
Track and measure how your town or city centre fits into the preferences of your local shopper.Drill down to identify which site locations your shoppers prefer.
Analyse your competitors and benchmark visit loyalty, frequency, dwell time and catchment areas. Add any competitor you wish and easily view in your online portal or report format.
- Interactive Maps
Visually see how shoppers move around your town centre including heat maps, retailer visited retailers and competitor locations.
PlaceDashboard can provide a number of bespoke reports including retailer gap analysis, competitor portfolios, location health and national brand performance reports.
Location Score enables over 800 town centres to be compared against each other. Calculated using 8 indices including catchment size, loyalty, frequency of visit, competitors and anchor retailers.