Track the usage, loyalty and visit frequency of your shoppers to your town or city.

Identify shopper visit leakage and benchmark loyalty and dwell against competing centres.

Know where and when shoppers visit your town. Track movement from car park to street, to shopping centre.

Understand which retail brands your shoppers prefer, the locations they shop and which brands you are missing.

Trusted by Councils and BID's

basingstoke BID Exeter BID Poole BID Stockport BID Stockport Swansea BID Watford BID
Bids Measurement Town Performance

Measure Town Performance

  • Quantify town performance by tracking real shopper behaviour
  • Measure shopper footfall, loyalty, frequency of visit and dwell time
  • Benchmark performance against competitors and national BID indices
  • Access BID performance data through one beautifully designed portal
  • Shopper location behaviour data is vital when reporting the health of your town and the success of BID projects

Benchmark Competitors

  • Analyse which retail brands are missing in your town and have the evidence to attract inward investment
  • Identify over / under performing retail categories based on real physical world shopper footfall
  • Know which competitor retail locations your shoppers prefer to visit by shopping category and brand
  • Have access to real shopper behaviour data to create BID business plans which drive real change
BID benchmark competitors
BID Track Shopper Movement

Track Shopper Footfall

  • Understand how shoppers move and use your town centre by time and day of the week
  • Identify shopper behaviour patterns for new / loyal, frequent / infrequent, day / night time
  • Track the footfall flow for every car park, street, leisure venue and transport hub
  • Quantify which shopping categories and retail brands drive footfall to your town
  • Measure how events drive footfall across your town centre and beyond

Retailer Performance

  • Quantify share of total shopping visits your town centre is capturing
  • Track your retail category and brand footfall market shares, against national and regional shopper footfall indices
  • Match vacant retail units to shopper footfall flows and overlay real shopper preferences to identify a perfect new tenant / shopper match
  • Identify shopping needs not currently being met, to drive increased footfall
  • Use PlaceDashboard shopper behaviour insight to drive inward investment into your town centre
BID Retailer Performance

Place Dashboard Features

  • Catchments
    Easily identify drive catchments calculated by analysing the real behaviours of shoppers. PlaceDashboard tells you how far shoppers really travel to shop with you.
  • Shopper Preferences
    Track and measure how your town or city centre fits into the preferences of your local shopper.Drill down to identify which site locations your shoppers prefer.
  • Competitors
    Analyse your competitors and benchmark  visit loyalty, frequency, dwell time and catchment areas. Add any competitor you wish and easily view in your online portal or report format.
  • Interactive Maps
    Visually see how shoppers move around your town centre including heat maps, retailer visited retailers and competitor locations.
  • Reports
    PlaceDashboard can provide a number of bespoke reports including retailer gap analysis, competitor portfolios, location health and national brand performance reports.
  • LocationScore
    Location Score enables over 800 town centres to be compared against each other. Calculated using 8 indices including catchment size, loyalty, frequency of visit, competitors and anchor retailers.
  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,000+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,300+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1300+ retail parks

    200+ Brands

    We track, measure and rank performance for over 200+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1 Million GRPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

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