Accurately identify which Ad locations will reach your desired audience

Quantify the impact of audience targeting and ad exposure in driving in-store visits.

Identify the optimum location and best time of day for your OOH Ad to be shown , to deliver maximum footfall uplift to store

Know your audience in real time and match their brand preferences to your Ad locations

Trusted by OOH Asset Owners and Advertisers

talon JC Decaux
Advertising by target location

Target Audiences by Location

  • Target audiences based on physical world behaviours, visit patterns and demographic information analysed from over 3 billion monthly location events
  • Powered by PlaceDashboard’s LocationCanvas, the UKs most accurate location database including retailers, leisure occupiers, travel hubs, retail parks, town centres and shopping centres.
  • Identifying shopper visits to over 250 retail/leisure brands, 1,000 city/town centres, 1,350 retail parks and over 2,000 travel hubs every day
  • Improve campaign performance by reaching the right audience, at the right time, wherever they might be in the physical world

Quantify Offline Ad Impact

  • Get the quantifiable data you need to evaluate the offline impact of your ad campaigns including store visits, footfall uplift and audience brand preferences
  • Measure additional visitation vs control group without running control media
  • Calculate exposed vs unexposed conversion rate
  • Measure the characteristic of the audience exposed to the ads
  • You can now measure how OOH campaigns impact the behaviours of exposed audience on store visits
Advertising Quantify Offline
Profile OOH

Profile OOH Site Audiences

  • PlaceDashboard makes Digital Out of Home communication more efficient
  • Provide advertisers with the knowledge of the brand preferences for exposed audiences for all of your OOH sites, increasing the Ad conversion rate
  • Match audience preferences to time of day delivery for DOOH sites, increasing the value of your digital locations
  • Provide catchment areas for each site, increasing the value of the exposure to your advertiser
  • Improve campaign planning by matching your media plan to OOH locations based on audience demographics and brand preferences

DOOH Know Your Audience

  • PlaceDashboard provides the platform for OOH asset owners to understand their audience in real time
  • Using latest facial recognition technology deployed at Digital Out Of Home Sites we are able to accurately understand the age and gender of watchers
  • We match these characteristics seamlessly with our location based audience brand preferences to create context responsive content
  • Easy to deploy with a simple API. Built with Privacy By Design PlaceDashboard captures no images and no personal data
  • Works in real time and paves the way for programmatic efficiency gains
Age Recognition

Place Dashboard Features

  • Catchments
    Easily identify drive catchments calculated by analysing the real behaviours of shoppers. No longer use the artificial tool of time or distance. PlaceDashboard tells you the geographic impact of your OOH locations
  • Shopper Preferences
    Track and measure the national, regional and local brand preferences of shoppers. The information included in the dashboard includes 10 retail categories, visit frequency and brand market shares. Track the monthly share by brand of shopper visits
  • Competitors
    PlaceDashboard can provide a number of bespoke reports including exposed audience characteristics, travel modes and campaign impact on competitors
  • Interactive Maps
    LocationScore enables OOH advertising sites to be compared against each other. Calculated using 8 indices including catchment size, loyalty, frequency of visit, competitors and audience retailer preferences
  • 1 billion data points

    Every month we analyse 1,000,000,000 continuous location data points across the UK

    1,000+ towns

    From Wick to Penzance, Aberystwyth to Hull, we know where and how people shop
  • 1,300+ Retail Parks

    We measure shopper visits, 24/7 for every tenant occupier on 1300+ retail parks

    200+ Brands

    We track, measure and rank performance for over 200+ retail and leisure UK operators

    Continuous Data Only

    No ad exchange data for us (it is only 1% useful for in-store visit measurement) - ours is all 1st party and continuous!
  • 1 Million GRPR compliant phones

    All our data is GDPR compliant and contains no personal identifiable information

    Geo Fenced Accuracy

    Every location feature is manually geofenced, delivering the most accurate store visit measurement in the UK

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